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The absolute majority of people interested in art

can not afford to collect art.

collecting is for less than 1%.

The absolute majority of people interested in art

can not afford to collect art.

collecting is for less than 1%.

The absolute majority of people interested in art

can not afford to collect art.

collecting is for less than 1%.

with arto anyone can buy and invest in art. the trick is to invest in curated collections.

with arto anyone can buy and invest in art. the trick is to invest in curated collections.

with arto anyone can buy and invest in art. the trick is to invest in curated collections.

collections are curated by experts and feature young and rising artists whose works are over subscribed.

collections are curated by experts and feature young and rising artists whose works are over subscribed.

collections are curated by experts and feature young and rising artists whose works are over subscribed.

this all works like any other investment portfolio.

this all works like any other investment portfolio.

this all works like any other investment portfolio.

Access

diversify invest

curater advised

zero transactions

view works

treat it like an exchange-traded fund if you like.

treat it like an exchange-traded fund if you like.

treat it like an exchange-traded fund if you like.

For many, saving or investing a portion of their income is the path to financial security in old age. Real estate and capital markets are common ways to invest capital. Securing assets through art is uncommon. And inaccessible for most. Here are the challenges summarized.

For many, saving or investing a portion of their income is the path to financial security in old age. Real estate and capital markets are common ways to invest capital. Securing assets through art is uncommon. And inaccessible for most. Here are the challenges summarized.

For many, saving or investing a portion of their income is the path to financial security in old age. Real estate and capital markets are common ways to invest capital. Securing assets through art is uncommon. And inaccessible for most. Here are the challenges summarized.

Artworks suitable for investment are expensive, often amounts that the average investor targets for their entire portfolio (diversification issue).

Artworks suitable for investment are expensive, often amounts that the average investor targets for their entire portfolio (diversification issue).

Artworks suitable for investment are expensive, often amounts that the average investor targets for their entire portfolio (diversification issue).

The difficulty of finding good investments (which deal?).

The difficulty of finding good investments (which deal?).

The difficulty of finding good investments (which deal?).

Lack of knowledge about prices/values/artists (is it a good deal?).

Lack of knowledge about prices/values/artists (is it a good deal?).

Lack of knowledge about prices/values/artists (is it a good deal?).

The complexity of the transaction (including its physical element) and subsequent liquidation.

The complexity of the transaction (including its physical element) and subsequent liquidation.

The complexity of the transaction (including its physical element) and subsequent liquidation.

The long-term perspective. A lack of marketplaces, structures, and transparency.

The long-term perspective. A lack of marketplaces, structures, and transparency.

The long-term perspective. A lack of marketplaces, structures, and transparency.

As a result, despite interest in the "object of art", most people hold back. Only a small and affluent group deals in high-priced works (often of deceased artists) and determines which living artists will increase in value (gatekeeper bias).

As a result, despite interest in the "object of art", most people hold back. Only a small and affluent group deals in high-priced works (often of deceased artists) and determines which living artists will increase in value (gatekeeper bias).

As a result, despite interest in the "object of art", most people hold back. Only a small and affluent group deals in high-priced works (often of deceased artists) and determines which living artists will increase in value (gatekeeper bias).

change to the game of art

change to the game of art

change to the game of art

arto is an iphone only service

arto is an iphone only service

arto is an iphone only service